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Branding System

Great Plains Handmade

Summary

Great Plains Handmade is a local business that offer's 

these hand-made instruments made out of materials such as antique cigar boxes, cookie tins, and coffee tins. They express a high level of craftsmanship with a sense of nostalgia.

Problem

GPH currently does not have an identity in the form a of a brand to make it identifiable by their audience. This creates difficulty that being able to set themselves apart.

Solution

Since GPH is a small local business it is in need of an identity that can show its one of a kind personality by expressing its vintage style. A merchandise line can help the brand make a better name for itself.

Trademarks

The trademark serves as an instant representation of the product.

Color Palette

C: 0%
M: 80%
Y: 79%
K: 0%

C: 52%
M: 70%
Y: 79%
K: 70%

Typography

Letter Head

Merchandise

The brand currently derives income from one source which is the main product, but designing merchandise that identifies what the brand is can increase profit and exposure.

Packaging Design

People view these handmade instruments as something precious. It is important to create a package to keep it protected even after it’s delivered.

Credits to: PickslaysWoodworking, Google, Great Plains Handmade; website, facebook, instagram. 

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