Branding System

Bakey's Spoons

Summary

Bakeys is an edible cutlery manufacturer based in India, that is well known for its line of edible spoons, forks, and chopsticks. Begining as a kick starter company, they eventually reached 14 times their orginal goal amounting to $278,847. Bakeys is launching the world’s first edible cutlery line made of three flours: rice, wheat, and sorghum. Their goal is to provide a replacement for the current disposable utensils on the market.

Problem

Their trademark and website needs to be modified. They are in need of stronger identity .

Solution

This brand identity should feel just as exciting as their life changing product. Showing some of the aspects of the Indian culture can create a better representation of the product.