top of page
Beekeeper Holding a Honeycomb
manu-logo.png

TikTok Campaigns

Mānuka honey is a dark, rich and creamy honey that is produced when bees collect nectar from the flowers of the Mānuka tea tree. It contains unique antioxidants, prebiotics and an antibacterial compound called methylglyoxal (MGO).

​

Challenge: Create two TikTok campaign ideas to help promote this product and their mission.

manu-01.png

The Art of Bee Keeping

Summary

The American bumblebee is declining towards extinction, having dropped 89% in relative abundance. Various factors such as habitat loss, pesticides, climate change, and disease contribute to this decline.

​

The campaign will inform your audience on how Manukora looks after the bees and uses ethical practices in beekeeping.  Showing how these sustainable products are good for you and good for the planet can promote trust in your business. 

Series Ideas

  • The History of Beekeeping

  • Top 10 Beekeeping Tips for Beginners

  • How to Harvest Honey from Your Beehive

  • Tips on how to safely remove a bee hive.

  • The Best Plants for Your Bee Garden

manu-02.png

What makes our Honey unique?

Summary

To help your products stand out, consider using TikTok trends such as "voice-over" in your promotional videos.

 

Showcasing visuals of the caramel-like texture and highlighting the special ingredient MGO is a great way to demonstrate the authenticity of your products. This may attract both individual customers and potential business partners such as restaurants and market owners.

Series Ideas

  • Learn about Methylglyoxal.

  • Journey of your Honey Production

  • Each product can have its video that explains the unique features that distinguish it from the others.

  • You can share some honey with health-focused chefs and see what delicious recipes they create. 

  • 5 Delicious Honey Recipes to Try Today

It's Honey with SuperpowersTM

Images courtesy of Manukora

bottom of page